Inspiration can come from anywhere. Humans, nature,

architecture, emotions, common items, etc. often times

will inspire designers. The effectiveness of a design can

often depend on the understanding that commonality

brings. Often times simply manipulating the common

into the extraordinary can cheer the mind and excite

the senses.

The "i" here represents the pursuit of the eureka.

The arm grasping for the lightbulb symbolizes the

process of searching for the inspirational moment

that will guide the rest of the design.