Insight is understanding. Design insight is the ability to get

outside the box, tear the box apart, and then reshape the

box into the perfect shape. Insight is understanging how a

design will communicate with it's audience. Insight can see

from multiple angles and with fresh eyes.

Insight is more than knowledge. Knowledge presents a single

solution to a specific problem. Knowledge is the "cookie-cutter"

mentality. Insight is breaking down the cookie ingredients to

understand how the improve the cookie. It is greater than

knowledge, it is the mastery of knowledge.