Imagination is the creative force behind all designs. A good

designer must have a unique world within his mind where ideas

can marinate. Imagination keeps ideas fresh and presents the

designer with a limitless pool of options. Imagination is the key

component of the brainstorming process.

The "i" in imagination signifies both a thought bubble as well as

a cloud. Imagination can live soley within our minds, manifesting

itself in dreams and stories. Imagination also reminds us of our

childhood when we could see many different things in the shapes

of the clouds. The gray lining of the cloud can also symbolize

brainstorming with ideas churning within ready to break out

in a thunderstorm at any moment.