A designer's intellect is most often evident in the

design itself. It is the ability of the designer to

actualize the concept. The designer's intellect

allows them to incorporate the essential and lose

the extraneous without losing meaning. It is

where the artistry of the designer becomes

apparent.

The "i" here symbolizes the importance of

the intellect in completing the design, while

the stem of the "i" symbolizes the artistry

that comes from the intellect.